XG Firewall Product Page


The release of a big upgrade to Sophos’ flagship firewall meant a new page design. The challenge here was finding the balance between technical content and a clean, easily digestible page for users. In the end, product managers were happy without sacrificing too much on the design side.


After observing the usability of the page for several months we found that most users weren't reaching the bottom of the page. Heat and scroll maps showed very few users benefitted from so much content. Unfortunately, all the content was helping the page perform better on the SEO side so future designs will still have to find the balance of clean design and heavy content.

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